full transcript
From the Ted Talk by Tim Brown: Designers -- think big!
Unscramble the Blue Letters
Now, Brunel was working 100 years before the emergence of the design profession, but I think he was using design thinking to solve poreblms and to create world-changing innovations. Now, design thinking begins with what rgoer Martin, the besuinss school professor at the University of Toronto, calls ianvgeirtte thinking. And that's the ability to exploit opposing ideas and opposing cntrtosnias to create new solutions. In the case of design, that manes bnnacliag desirability, what humans need, with technical feasibility, and economic viability. With innovations like the Great wsreetn, we can stretch that balance to the absolute limit.
Open Cloze
Now, Brunel was working 100 years before the emergence of the design profession, but I think he was using design thinking to solve ________ and to create world-changing innovations. Now, design thinking begins with what _____ Martin, the ________ school professor at the University of Toronto, calls ___________ thinking. And that's the ability to exploit opposing ideas and opposing ___________ to create new solutions. In the case of design, that _____ _________ desirability, what humans need, with technical feasibility, and economic viability. With innovations like the Great _______, we can stretch that balance to the absolute limit.
Solution
- business
- balancing
- problems
- roger
- integrative
- western
- means
- constraints
Original Text
Now, Brunel was working 100 years before the emergence of the design profession, but I think he was using design thinking to solve problems and to create world-changing innovations. Now, design thinking begins with what Roger Martin, the business school professor at the University of Toronto, calls integrative thinking. And that's the ability to exploit opposing ideas and opposing constraints to create new solutions. In the case of design, that means balancing desirability, what humans need, with technical feasibility, and economic viability. With innovations like the Great Western, we can stretch that balance to the absolute limit.
Frequently Occurring Word Combinations
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design thinking |
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bit easier |
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bigger impact |
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great western |
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designer glasses |
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basic ideas |
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developing world |
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welfare state |
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change shift |
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Important Words
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- brunel
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- constraints
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- design
- desirability
- economic
- emergence
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- integrative
- limit
- martin
- means
- opposing
- problems
- profession
- professor
- roger
- school
- solutions
- solve
- stretch
- technical
- thinking
- toronto
- university
- viability
- western
- working
- years